FLEX LABS BRAND STRATEGY / NAME GENERATION / BRAND IDENTITY SYSTEM

www.flexlabs.io

FLEX LABS is a Professional Digital Learning Virtual and Physical lab that will partner and up-skill L&D specialists globally in ground breaking learning design strategies and software technologies. This comprehensive end to end project commenced with creation of a Brand strategy and Positioning for this new Digital E-Learning Lab.

Using the brand position " THE GROUND BREAKING DIGITAL LEARNING LABS" informed the entire creative process, leading us to the FLEX LABS Brand name and in turn a brand identity system that is cohesive and energetic

We delivered:
Brand strategy and Brand Positioning
Brand Name Generation
Visual Brand Identity
Visual Brand Language System
Brand tone of voice
Brand Website
Brand Identity Guidelines
Brand Print and Digital Collateral roll out

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