FRANC is a fashion magazine. It offers an original and intelligent look at this unique aspect of culture without being trivial or fawning. Each issue features essays and photography which develop from a series of evolving themes. It creates a space for genuine and considered conversations. It brings a literary perspective to a visual culture. Design of the third issue built on the elegant aesthetic previously established, from subtle refinement of small typographic details to completely redesigning divider pages. The issue is printed in one and full colour sections on a mix of matt and glossy stocks. A launch event was held at the octagonal Exhibition Room in the Irish Georgian Society on the 20th September 2016.