Jameson Dublin International Film Festival engaged Design Factory to develop their identity for the 2015 festival. The brand identity had to retain the spirit of the previous year, reflect it's essence of celebration and uniqueness whilst moving forward to show diversity and new adventures.
Design Factory developed a new logomark to illustrate this evolution, whilst retaining colours from the previous year as an ode to the past. Shapes and elements within the logomark were utilised to create a series of patterns which communicate the diverse scope of the festival.
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