WHY / LIVE / ART / NOW has, over time, become a staple of the Live Collision communications, acting as both provocation and mantra. So, when they needed a calling-card the solution was to lean on this existing copy and create something that becomes a tool for engagement too. As the cards are reordered to make new combinations, phrases and sentences they become a kind of analogy of what Live Collision do. Letterpress printed on 1200 mic Greyboard.
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