Maurice Ward Group Identity

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.

Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.

Designed by Bob Gray, Keith McGuinness at Red&Grey

Included in Archive Selection 2014

Paul Hughes — Strategy
Henrietta McKervey — Copywriting
Orlagh Murphy — Illustration
Richard Gilligan — Photography

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