Quiddity Identity (2012)

Quiddity is devoted to making sense of public life, popular opinion and consumer culture through careful research and detailed analysis. They asked us to create an identity programme which supports this ethos. They focus on discourse analysis, economics, narrative analysis, politics, social theory and semiotics. The use of strong geometric shapes, a predominantly black & white palette along with monospaced typography help reinforce their pragmatic approach to contemporary research.

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