We had to create a new name and identity for Saint Patricks Credit Union. Irelands second largest Credit Union, they are a community minded a hugely ethical organisation but they needed to reach out and get new younger members. They were the opposite of a bank in every way and thats what we set about conveying. We wanted to create a simple but interconnected series of visual assets that could be used in any number of ways and then we worked on everything from booklets to branch design, application froms to family fun days.
From Alkamee and elsewhere