The Millennial Series

The Millennial Series is a study conducted by Qualtrics in collaboration with their partner, Accel. We surveyed over 8,000 millennials, Gen Xers, and baby boomers to understand how they're similar, how they're different, and how they're changing.

The project is comprised of a series of 10 ebooks. Each with a distinct theme reflective of the results of the study. Our task was to highlight the most compelling results with engaging data visualisation. Each ebook is being periodically released to the public with accompanying mobile and desktop infographics. As a co-branded piece, the series allowed us to deviate from the Qualtrics brand guidelines, and introduce a serif typeface that is reminiscent of Accel's brand language. The typographic approach, as well as a new, dynamic color palette creates a subtle connection between two brands, without being exclusively associated with one or the other.

Designed by Aleksandra Kulecka at Qualtrics

Stewart West — Creative Director
John Johnson — Creative Director
Emma Vidmar — Art Director
Garrett Wessman — Designer
Chelsea Hoskins — Designer
Jason Johnson — Designer
Danny Holmoe — Designer

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