Third Floor Espresso Identity

Founded in 2010, Third Floor Espresso serves high-quality espresso and filter coffee. The barista and proprietor, Colin Harmon, had worked in the financial services industry in Dublin, before giving up his job to pursue a career in coffee. Within a year he had won the title of Irish Barista Champion, and six months later he came fourth overall at the World Barista Championship. He has subsequently retained both accolades on several occasions.

The identity centres around a simple but distinct application and colour scheme, and an ambigram logo.

Photography by Ryan Whalley

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