Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini Marathon 35,000 women all run together as one.
We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.
Carol Lambert — Creative Direction
Neil Hanratty — Art Direction
Briain Wright — Copy
Tara O'Brien — Illustrator
Vanessa Power — Illustrator
Aoife Dooley — Illustrator
Claudine O'Sullivan — Illustrator
Matthieu Chardon — Director
Niamh Skelly & Laurie Easterby — Agency Producers
Owen Costello — Assistant Director
Peter Madden — Editor
From Publicis Dublin and elsewhere