The New Professional Panel: 2021/2023

10th February 2022
by 100 Archive Team,
edited by Kate Stuart

Cover image: The New Professional Panel: 2021/2023

It’s time for the changing of the guard here at the 100 Archive: every three years we refresh our two panels of assessors and we would like to introduce you to our new Professional Panel. First off though, a massive thank you to Dr. Mary Ann Bolger, Kate Brangan, Evan McGuinness and Marcus Swan for contributing to the creation of the 2018, 2019, and 2020 100 Archive Selections.

The 100 Archive employs a two-stage process to create each year's archive selection, with each of the two panels being made up of your peers as well as a number of people closely connected to design practice: educators, curators, historians, commissioners, and so on.

The Professional Panel, who takes on the first stage of assessment, considers work all year round and takes the first sweep. They confirm a project's eligibility for the 100 Archive as well as considering whether the work in question is of good quality, well-executed, a suitable response to the client brief, interesting, innovative, relevant, revelatory or a combination of the above. Once a project submission is okayed by at least three of these five assessors it becomes live on the site for all to see and is in the running to be selected for the 100 Archive Selection for that year. Without further ado, here's who your work needs to impress:

Deirdre Breen

Deirdre Breen is a multidisciplinary designer and visual artist who holds a BA in Visual Communications from LSAD, and in 2021 completed an MA in Art & Process at Crawford. Deirdre has worked for design agencies in London and Dublin with a broad range of international clients. From 2011 to 2013, she was part of Graphic Birdwatching’s curatorial team for the London Design Festival’s annual Graphic Design Walk, an exhibition and open studio walk celebrating the practice of East London’s leading female designers. Her work has been awarded by ICAD, commended by IDI and selected for the 100 Archive.

Rory Bradley

Rory has nearly a decade of industry experience working as a graphic designer and digital designer in Wove. He then moved into education, becoming a full-time design lecturer at IADT teaching typography, image-making, design thinking, UX, UI, and motion design. Rory is passionate about driving human-centred digital projects, designing digital tools, platforms and strategies that empower people with technology. He achieved an MSc in User Experience design and maintains a small personal practice working with clients from the arts and cultural sector. 

Jack Collins

Jack Collins is a multidisciplinary designer working at Pentagram NYC where he works across a wide variety of design disciplines including branding, print, digital and environmental. Prior to moving to New York, Jack received his BA in Visual Communication Design at IADT. He has worked for clients such as Samsung, L'Oreal, lululemon, Nike, and The New Republic, and is the recipient of multiple awards and selections from the Type Directors Club and 100 Archive. Jack has been a visiting lecturer at IADT and a guest lecturer at the School of Visual Arts and NYU's ITP program at the Tisch School of the Arts in New York.

Emma Conway

Emma has over 10 years of experience in the design industry and has worked in both Dublin and Rotterdam agencies on branding, typography, and digital applications. Prior to joining the National Library of Ireland where she is their first in-house graphic designer, she worked at RichardsDee, Image Now, Dept (Rotterdam) and Language, where she was lead designer on various projects which included clients such as Temple Bar Gallery + Studios, the Yes Equality Campaign, and Trinity College Dublin. She has also been recognised for her independent projects for the music and arts scene in Dublin and has been featured in Totally Dublin, District Magazine, and the 100 Archive.

Sinéad McAleer

Sinéad McAleer is Design Director at Slater Design with a career spanning 15 years in the design industry. This includes working with Design Factory, Dynamo, CI Studio, and Designworks New Zealand. During this time she has worked across a range of sectors, creating brands and crafting narratives to help clients connect with their target audience.  Some of her clients include IDA Ireland, Dublin City Council, The Guinness Storehouse, Network Cafe, Little Green Cars, Leinster Rugby, The Alex Hotel, and Lough Ree Distillery. Some of this work has earned industry recognition through awards and inclusion in the 100 Archive.

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