16 St. Stephen's Green

2020

Designed by Gabriel Gaba at Cream

Creative Direction: Cian Pas, Eoin Tierney

Web Development: Luke Dolan

Copywriting: Christine Orford

Photography: Tristan Hutchinson

Signage 3D Rendering: Tautas Jazbutis

Categories: Website / Print / Identity / Signage

Industry: Commercial

Tags: Icons / Print / Branding / Brochure / Logo Design / Georgian / Infographics / Property

Website: 16ssg.ie

16 St. Stephen's Green is a unique property. On one side overlooking the park is a magnificently restored Georgian building, originally built in 1779, connected via a stunning glass bridge to a newly-developed 7-storey office building overlooking the Mansion House. It's a property that brings the sophistication and beauty of Georgian architecture and the quality and convenience of modern office buildings together in one of Dublin's most coveted addresses.

The 16 St. Stephen's Green identity includes a custom-illustrated '16' and an extensive icon family, reflecting the blend of traditional and ultra-contemporary architectural qualities of both buildings.

We worked with the letting agents and the owners to create a marketing campaign with the tagline '25% Georgian, 75% Contemporary, 100% Exceptional’. 

For the building wrap a realistic 3D rendering of the building's facade opening like a curtain was created to reveal the scale and quality of the modern development hidden by the Georgian exterior.

A high-quality lay-flat, casebound marketing brochure was produced using fold-out spreads, copper foiling and metallic ink throughout, copper colour edging, bespoke infographics and original photography.