1MX

1MX is the world's largest Filipino music festival, that brings Filipino and Asian artists to the world stage, in cities such as London, Sydney and Toronto. The wordmark we created is a bold, direct expression of the name. The converging X represents the moment of exchange between the artists and the audience, and their experience. We worked with 1MX to refresh their brand, creating a new visual identity, graphic system, as well as campaign, and on ground materials.