3fe Christmas 2020

Embracing the Reality of Modern Christmas — festive coffee packaging for 3fe coffee in 2020.

Due to physical distancing regulations, 2020 Christmas was heavily reliant on FaceTimes, Zooms and video calls; resulting in heavily pixellated celebrations. The coffee packaging and cups were designed in two festive pixellated coloured patterns; with shades of yellow signifying gold, frankincense and myrrh and twinkling Christmas lights.

The two colour routes resulted in widespread engagement on social media, and directly impacted sales — customers were eager to experience both colour routes over the holidays.