3Plus is 3Mobiles loyalty programme. The brief was to create an adaptable brand identity that could live across a large range of formats and mediums. The identity had to be able to live online, on tv, print and digital.
The solution was to take the 4 main areas of the loyalty programme - Music, Sport, Competitions and Offers and create an icon that represented each area. The areas were then signed a colour palette and combined to make our plus symbol. The symbol had the ability to mediate out to create an iconic beacon that was adaptable to any medium.