Abbey Capital


Designed by Philip Mitton at CI Studio

Web Design & Development: James Delaney

Photography: Sean Jackson

Creative Director: Mel O'Rourke

Categories: Identity

Industry: Corporate


The world’s leading managed futures investment firm, with offices in Dublin and New York. For the new brand identity, we chose the skylark, a bird native to Ireland and a symbol of prosperity to represent the organisation.

The identity uses diagonal shapes extracted from the symbol to create strong graphic language throughout, enforcing their multi-manager approach to investment with a contemporary colour palette and bold typography for stand-out. Commissioned photography gives a sense of people and place within the firm.