Abbey Theatre – Pygmalion

2011 Selection

Designed by Marcus Swan at Zero-G

Photography: Ros Kavanagh

Categories: Promotional

Industry: Cultural

Tags: Poster / Theatre


Poster for the Abbey Theatre’s 2011 production of George Bernard Shaw’s Pygmalion.

The concept aimed to highlight the struggles at the play’s core – language and speech, class structure and self-determination, dogmatic teaching and didacticism.

Final outcomes included 60×40 posters around Dublin and a set of campaign posters displayed on the Abbey Theatre building.