Abito offers a new kind of utility jacket, a handcrafted and durable overall designed to wear over your clothes for any craft pursuits. The Overall No. 1 is the first batch of overall made with traditional skills in 100% cotton denim or twill. Partnering with a family business in India, it is manufactured using traditional garment making skills and sustainably sourced surplus fabric to reduce waste, made to last and with the environment in mind.

We worked closely with the Abito team to create an identity that reflects the unique handcrafted elements of the brand. Inspired by traditional Italian heritage and functional design — using geometric forms and curved letters, it communicates heritage while also reflecting the forms of the overall's design. We developed an identity system, digital assets and printed materials to support the brand.