Photographer / Videographer: Ellius Grace
Words: District Magazine
I was approached by Amsterdam based eyewear brand Ace & Tate to create a permanent neon installation for their first Irish store opening on Exchequer Street. The concept for this piece came from Dublin itself as we are known for our rich literary history and personally, I think one of the best things about Dublin is our proximity to the sea. I married these two elements and used words from the James Joyce quote that can be seen on a blue wall beside the old public baths in Dún Laoghaire.
This project then developed further as I was asked to collaborate with photographer Ellius Grace and District Magazine to create a special publication celebrating the launch of the store and its integration into our cultural landscape. Five prolific Dubliners were featured in the zine as a means to portray what contemporary Dublin is today. Each person was assigned a colour to represent them and their creative energy throughout the publication.