Adidas runmore10k

2016 Selection

Designed by Tom Bourke

Creative Director - Tribal/DDB Toronto: Diego Bertnagi

Categories: Identity

Industry: Commercial

Identity and branding for a 10k night race in Toronto. The race was occurring during the daylight savings time changeover, giving people an extra hour in which to run. The mark is a combination of three stripes for Adidas, symbols of time (infinity and hourglass) and the Roman numeral for ten (10k run). A fluorescent palette on a base of black brought the night staged event into focus.