Designed by Scott Burnett, Kevin Horan and Rory Bradley at Aad

Categories: Identity

Industry: Cultural


Aerowaves is a European platform for new dance. They identify promising new work by emerging dance artists and then promote it through cross-border performances, working with a network of partners in 33 countries that allows emerging choreographers to reach new audiences.

Our job was to make everything that they do clearer, and make sense of it. With several initiatives that had developed organically over the years, it was easy to be confused by the purpose of their activities and how they related to each other. We delivered an identity and website that helped clarify their various initiatives, giving each one its own importance and a place within the overall story.