Designed by David Smith, Sarah Fox and Dan Flynn at Atelier David Smith
Development & Build: Archive
Categories: Website / Identity
The Alliance Graphique Internationale [AGI] is widely regarded as the preeminent community of international graphic and communication designers. With close to 500 members across 39 countries, AGI members have been collectively responsible for the identity design of most of the world's top corporations and cultural institutions, as well as for countless examples of globally known and critically acclaimed publications, illustration and posters. While in many ways it is a "private club of professional peers" the group's website remains an important reference, showcase and barometer for the "world's best graphic design".
AGI's previous site design took an editorial and text led approach to communicating and foregrounding member's works. The new responsive site simply places work and search at the centre of the users experience. The cascading homepage randomly publishes members work from 1950s through to today, allowing users to organically discover or search new work.