Creating an Irish beauty brand for an Asian market. Our immediate focus was to deliver a brand that promoted a premium product range to beauty professionals. Naming involved having a strong Irish foundation with both Akara (masterbrand) and Cara Croí (product range) evoking friendship. The core principle of the company is education, partnership and guidance for its B2B clients. We created a cohesive identity and visual system that evokes a fashion forward brand that is 'shaping beauty', across all communications from bottle design, beauty catalogues to branded environment.