Alchemy Juice Co is a cold pressed juice and health food restaurant and shop based on Grafton Street, Dublin. The client wanted to create a brand that felt almost medicinal while also having a playful style. Whilst the client also wanted to stay away from the use of iconic Alchemical symbols, our design focussed on and elements that are commonly known. Instead I wanted to focus on the etched style of illustration used in Alchemy traditions. We developed a set of illustrated flying characters which represent the idea that natural raw juice elevates us to a higher place. In a way it was poking a little fun at a certain well known brand that fills you with sugar and "gives you wings"! The furniture and interiors were co-designed by Revert with the client and furniture maker Andrew Burdock.