Designed by Vivienne Quinn at Play Nice Studio
Categories: Promotional / Object / Prop
Tags: Art direction / Advertising / Prop
Ambr Eyewear create great looking blue-light blocking eyewear from their offices in Dun Laoghaire.
Using their established colour palette we developed a series of sets and props for their regular eyewear, sunglasses and kids wear.
We developed a varied prop library to keep the each set consistent but individually unique. The props echo the basic building blocks of the shape of glasses utilising circles and hard lines throughout. To differentiate between the ranges we were able to be more playful with the kids wear and think about the use of the sunglasses in an outdoor context.
The sets reflect the brands design-led process and mix and match soft and hard light to mirror the uses of the eyewear in their different surroundings.