Designed by Amy McMahon at Clarke
Creative Director: Michael Clarke
Art Director: Joyce Chen
Tags: Digital / Interactive
Amfar is an AIDS Research foundation and this is an E-Philanthropy Campaign that we designed for them. We focused on the people behind the stories and the research, and give the reader a sense of hope and positivity that would encourage them to donate as much as they could. Each gift that was donated through this campaign was matched by donors.