An Grianán Theatre is an integral part of Donegal’s thriving cultural life and a flagship venue in the North West of Ireland. We were commissioned to design the logo for An Grianán’s dynamic youth theatre. The brief was to create a mark that would sit comfortably as part of the venue’s award winning visual language whilst telling a story that their younger audience could easily engage with.
The original An Grianán logo is a typographic visualisation of a performer on stage. Following consultation with the youth theatre we developed this concept further by replacing the individual performer with the animated performance of ‘youth’. This reflects the expressive and spontaneous activities performed at An Grianán by the youth theatre.