An Object For - Identity

An Object For was founded by award winning Dublin based design studio, Designgoat. Designgoat are an industrial design practice with a distinctive approach to Irish design. They aim to create beautiful, functional products that reflect their love for simplicity and utility. Their way of working allows them to create experiences through products, spaces, furniture and food. Notable clients include: Design & Craft Council of Ireland, The Science Gallery, Jameson, Brother Hubbard, Makers & Brothers and a slew of others.

Upon launching their new product line, An Object For, Designgoat approached us to design an online shop and digital showcase of their new offering. The website needed to present the products while also acting as an inviting space to reflect on the intrigue and stark subtlety of their new line.

The logo mark draws heavily on the idea of the placement of an object. The identity acts as a ‘typographic shelf’, with the typography mirroring objects sitting neatly on a shelf. The type is always set in lowercase and sits on the grid lines. Throughout the identity, the brand marks were intended to mirror the playfulness of the products. They are seen sitting alongside the identity and act as visual signifiers of the brand. They could pop up in unexpected places like brand packaging or as a unique interaction on the website.