An Post Sans

2019 Selection

Designed by Max Phillips at Signal Type Foundry

Branding System: Image Now

Branding Design: David Torpey

Branding Design: Éanna O’Shea

Categories: Typeface

Industry: Corporate


As part of their push to modernise and refocus their business, and to reaffirm their commitment to Irish-language services, An Post commissioned a new branding system from ImageNow, who turned to Signal for a two-weight proprietary typeface “with an Irish lilt.” An Post Sans is a synthesis of modern neo-grotesk and Insular half-uncial letterforms designed to unify all An Post’s online, print, and environmental communications. Branding system, website, and vehicle livery design by David Torpey and Éanna O’Shea at ImageNow.