Dublin's department store since 1843, Arnotts is a destination for everyone. As part of an overall development plan, including environment and digital channels, we were brought on board to refine the store identity. Core to the brief was creating a more confident and distinctive look across all touchpoints. A bespoke logotype was crafted, which drew on the stores heritage and reflected its genuine and aspirational spirit. A bolder approach to colour on all packaging, brought a vibrant new expression to the street, and enabled the new identity the stand out in the busy retail landscape.