Around Noon Identity and Signage

2016 Selection

Designed by Sinéad McAleer at Slater Design

Photography: Ros Kavanagh

Architect: Nigel Murray

Ancient Designer & Interiors Guru: Iain Slater

Categories: Identity

Industry: Corporate

Tags: Food and drink

Around Noon came to us ten years ago as a small family run business with a big idea, to make lunchtime taste better. In the ensuing years, the company has grown exponentially resulting in the need for a rebrand that conveyed this growth and positioned them as one of the key players in the food to go market. What sets Around Noon apart from its competitors is the level of creativity and innovation they bring to every job. The brand needed to communicate the personality and forward thinking nature of the company.

As such a strong logotype was developed, which was coupled with a bold and bright colour palette and some creative copy lines ending in ‘Around Noon’. Each business card features that member of staff’s favourite sandwich, and notebooks were produced as a give-away for clients encouraging them to scribble, doodle and draw, Around Noon.

As part of the rebrand we developed the interior concept and signage for their new headquarters in Newry. It was important that the new facility was more than just your average sandwich factory, it needed to include spaces where the company could showcase their offer and invite clients to try out their products and recipes. Together with architect Nigel Murray, we developed an interior concept that fully communicated the company ethos of Around Noon, bringing the building to life with bright colours, bold typographic statements on the walls and custom furniture and fittings.