Artsadmin rebrand

2022 Selection

Designed by Brian Heffernan, Catherine Robertson, Alex Connolly and Éadaoin Hennessy at Aad

Strategic Partners: wove

Workshop facilitator: Karl Toomey

Categories: Identity

Industry: Cultural

Based in the UK, Artsadmin work with artists, communities and collaborators in the development and production of work that explores the space between social and environmental justice. For the first time in their 40 year history Artsadmin undertook a strategic review with our sister company to help define and communicate what Artsadmin do, and develop sustainable ways forward.

Through a series of collaborative workshops we worked with a wide range of stakeholders to build a brand that would create meaningful connections with the right audiences. Accessible design systems and inclusive language lie at the heart of the rebrand. A toolkit with a wide range of hand drawn marks provided the organisation with a flexible and energetic language that could be used by their team and their collaborators. Here’s to another 40 years of brave exploration of the spaces between.