Athletic Training Centre


Designed by Shane Campbell

Categories: Identity

Industry: Commercial

This visual identity was designed to reflect the methodical nature of the new performance-based sports facility in an attempt to open the Drogheda location to a wider audience.

The identity is centred around the sleek "ATC" monogram. Its clean, precise geometry allows it to look at home across multiple disciplines such as sports, science and engineering—while the strong colour pallet contributes to the assertiveness of the identity as a whole.