‘Atypical Irish Summer’ is a podcast series from RTÉ that aims to highlight all an Irish Summer has to offer. With the prospect of a difficult summer ahead, this podcast aims to shine a light and give people another perspective.
The identity exudes positivity and takes a light-hearted approach to the quite serious topic of a summer during Covid. Quirky shapes, stickers and colours frame the assets, creating an energetic and recognisable style with a lot of flexibility. Each shape is a subtle nod to what makes an Irish summer great; sunsets, beaches, parks and lakes.