B&A Identity

Designed by Richard Seabrooke at Dynamo

Designer: Wendy Coffey

Categories: Identity

Industry: Commercial

Tags: Stationery

Behaviour & Attitudes is Ireland’s largest independent Market Research company. They teamed up with Dynamo for a design overhaul. B&A wanted a confident, flexible marque which showed off their colourful personality. Dynamo's solution involved giving them a brand tool kit with dozens of colour combinations, a different colour for each member of the team. The logo has a core appearance but can also be switched to work in any of the brands colour combinations, helping reinforce this businesses personality.