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2011 Selection

Designed by Johnny Kelly at Nexus Productions

Chipotle: Client

CAA and Chipotle: Agency

Johnny Kelly: Director

Cedric Gairard , Chris O’Reilly, Charlotte Bavasso: Nexus Exec Producer

Liz Chan: Nexus Producer

Claire Thompson, Alistair Pratten: Nexus Production Managers

Matt Day: Director of Photography

Max Halstead: Camera Assistant

Joe James: Model Assistant

Aldo Camileri: Electrician

Gary Faulkner: Model Rigger

Gary Cureton: Character Animator

Matthew Cooper: Set Animator

Alasdair Brotherston, John Taylor: Compositors

Graham Staughton: Production Designer

Gordon Allen, Ben Côté, Joe Kirton: Art Department

Elizabeth Day: Studio Manager

Bob @ Artem: Models

David Leinhart at Duotone Audio: Music Supervision

Justin Stanley and Doyle Bramhall: Music Producers

Liz Graves: Content Manager

Willie Nelson: Artist

Barnaby Templer @ Fonic: Sound Design

Categories: Moving Image

Industry: Commercial

Commissioned by restaurant chain Chipotle, the brief for this film was to make an animated film comparing factory farming to sustainable alternatives.

The goal was to raise awareness concerning food issues: the film covers a range of issues including crop rotation, pollution and pre-medicated use of antibiotics. In order to drip feeding information, I designed the film like a flow-chart diagram.

It was filmed using traditional stop motion animation, and Willie Nelson created a custom cover version of Coldplay's 'The Scientist' for the soundtrack.