Behind The Lines


Designed by Graham Thew at Fumbally Exchange

Print: Scandbooks, Sweden

Categories: Print

Industry: Commercial

Behind the Lines is the first in an annual collection of the best sports writing from, the sports section of the popular news platform the

The brief was to design a cover that reflects a broad swathe of both Irish and international sports from a number of prominent Irish sporting journalists. The design needed to be rolled out to form a series over a number of years, requiring a firm but flexible identity.

An semi-abstract approach was decided upon utilising a series of recognisable field & sporting markings. A vibrant fluorescent pink was chosen to contrast with the green of the cover.