Benamic - Rebrand


Designed by Colm O'Connor at Colm O'Connor Studio

Photography: David Murphy Studio

Categories: Print / Identity

Industry: Commercial

Tags: Typography / Digital / Art direction / Stationery / Icons

Visual identity for Benamic, a trusted promotional marketing agency for global brands.

Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns worldwide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious breakpoint, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective. The range of greens step away from the blues that are usually associated with brands in this sector, further differentiating Benamic from their competitors.