Benson Building


Designed by Jessica Walsh, Inis Leahy and Lorna Chan at IDEA

Categories: Identity

Industry: Commercial

We were approached to deliver a luxury branding and marketing campaign for a high-end residential development of apartments and penthouses in the heart of Dublin Docklands. These high-end properties were aimed at investors and urban professionals – and the campaign needed to resonate with this select demographic.

We focussed on a rich design and colour palette to reflect the positioning of this prestigious development and then developed an elegant brand which was rolled out across all marketing materials.

We crafted a stunning brochure using a K-bind printing technique to ensure the impact of the imagery was heightened – an essential part of the buyer journey. Our brochure also featured a copper foil and a patterned emboss to the cover all printed on a uncoated stock.