BiaSol Oat bites

Design Challenge

Our initial challenge was further pressed to position the brand in to the highly competitive snacks market, targeting a younger demographic, still focussed on the three core USP’s 3 core product USP’s: 1. Tastes great 2. Good for your gut 3. Good for the environment.

Our approach

We used an illustrative story-full approach and develop bring to life the product benefits in an engaging and playful way. Each illustration highly saturated with colour and flavour cues, highlighting both health and taste in a positive way.

This was continued to back of pack with educational messaging.