Bláth na Mara hand-harvest edible seaweeds on Inis Mór, continuing a longstanding tradition on the island. In 2021 we expanded upon the existing packaging system to introduce a set of product specific illustrated patterns for their new fresh products. We also helped them establish their online presence with a new website, along with a series of product and lifestyle photoshoots to tell their story. These images not only live on the website but were incorporated into the inside of the packaging sleeve to enhance the customer's experience when opening the products. To help further the sense of place, a new illustration of the Straw Island Lighthouse was created and is used in combination with the brand tagline on the fresh products as well as featuring on new merchandise and embossed on a swing tag for their new seaweed bath range. The website features a selection of recipes that utilise their products which were also turned into printed recipe cards to be included with orders and gift-sets.