Designed by Paula McEntee, Debbie Cooke and Ruth Martin at Red Dog

Photography: Leo Byrne

Categories: Identity / Packaging

Industry: Commercial

Bloomtown is an online flower-sending service, whereby you can easily send and receive flowers with a personalised message card via the app. We were asked to design a visual identity to complement this new brand, and help them really stand out.

We designed a simple, yet elegant logotype with an accompanying ‘B’ motif, inspired by the petals and stems of a flower. The colour palette was kept simple – teal and bright pink – to really allow the beautiful blooms to take centre-stage. We worked closely with our client to create distinctive packaging for the bouquets; reusable glass jars wrapped in black tissue paper, bound by beautiful branded teal grosgrain ribbon. We also designed simple circular swing tags to accommodate the Bloomtown logo and care instructions; these were printed with special white ink on craft board. We created message cards and stickers to send with the bouquets, with an embossing seal to add that extra something special.