Bord Bia's Brexit Barometer


Designed by Jessica Walsh at IDEA

Categories: Identity

Industry: Corporate

Bord Bia’s Brexit Barometer was an online risk analysis tool to help companies assess their exposure to the specific risks of Brexit.

Following the participation of client companies in the Bord Bia’s Brexit Barometer process, Bord Bia launched a report of Industry Findings identified by the Bord Bia’s Brexit Barometer.

We were engaged to develop a brand for Bord Bia’s Brexit Barometer that represented the scale, seriousness and unpredictable nature of the challenges facing the industry but also reflect the dynamic, practical and analytical approach of Bord Bia.

We achieved this through a design strategy that used basic shapes representative of broken EU flags placed in an unsystematic implementation evoking a sense of optimism across a series of digital and printed materials. Complemented by bright and friendly colours, this alluded to a perception of a hopeful post-Brexit future.