Bord na Móna

2021 Selection

Designed by Sadhbh O'Beirne, Niall O'Shea, Ciarán ÓGaora, Jason Delahunty, Rob O'Reilly, Bridget Butler and Isabelle McCarthy at Zero-G

Strategy & Research Director: JP O'Malley

Photography: Seán Jackson

Categories: Website / Print / Identity / Livery

Industry: Corporate


The iconic 75 year old Irish semi-state company underwent a radical change in 2021, as it transitioned out of peat harvesting and focused its energy on climate solutions. 

We helped the Bord na Móna team reimagine a future in which it was Ireland’s leading climate solutions company — ambitious but also grounded, as its activities today cover renewable energy, recycling, waste management, carbon sequestration and biodiversity conservation. A new purpose — to help Ireland reach net zero by 2050 — was the culmination of this transition. 

To communicate this new ambition and reflect the company they are today, we executed a complete identity redesign including a new website bringing lightness, freshness and trusted expertise to Bord na Móna’s expression.