BrandNew Creative - rebrand

2016 Selection

Designed by David Lawlor at BrandNew Creative

Strategy: Amos Unkovich

Categories: Identity

Industry: Commercial


How do you rebrand a design studio? Especially your own one. Not an easy task at all. It's difficult not to rush to design books for some spark of inspiration. But when you have a proven process that has worked with your clients you need to trust it.

Our starting point for this project was to refine our own mission statement "BrandNew Creative is the business of good design. We change, refresh and grow brands, products and services by connecting sound business strategy with elegant execution".

We want the new BrandNew Creative brand to have elegant simplicity to act as a foundation for the output of the studio - the work we do for our clients.

We created a monochrome palette as a basis - a refined typographical logo, BNC icon and graphic device which has opportunities for animation.

Initial touchpoints for the rebrand were - Logo, Social channel branding, stationery and website.