Bread Nation is an organic bakery located in Dublin 2. The bakery specialises in long fermented breads, which are made using traditional methods and just a few simple ingredients; flour, salt and water. The same location is also home to the bakery/eatery Bread 41. At Bread 41, customers can buy fresh breads, pastries (supplied from the bakery) and taste amazing food.
The challenge was to create a brand that would encompass the ethos of the project as a whole but to also construct an adaptive brand that could promote the key areas of the business as it grew. Both words of the brand held equal weight so we wanted both represented in the final mark. We set ourselves the basic question; what defines a bakery/nation in a visual sense? We looked at various icons that represented both and how these combinations would work.
We settled on the baker's peel and the flag to represent the brand in its final distilled form. The overall feel we wanted to create was utilitarian, this was achieved through the styling of the mark but also the choice of typeface and stripped back colour palette.