2025
Designed by Robbie Roche, Claudia Morales and Henrick Urbano at noise
Categories: Identity
Industry: Commercial
Tags: Art direction
Breffni is a project rooted in the intersection of structure and precision. We were thrilled to be invited to translate their core principles into a dimensional brand identity, crafting a visual language that feels as intentional as the work they do.
In developing the identity, we were drawn to the strength of the "B" as a foundation. We didn't want to just create a logo; we wanted to build a series of custom 3D assets that reflect the same values Breffni lives by: performance, substance, and a certain industrial rigor. The visual direction explores the balance between gradient and geometry, where shadow meets substance to create something truly tactile.
The goal was for the branding to feel robust yet considered, ensuring it works seamlessly across every touchpoint, from the tactile nature of physical products to the digital clarity of a pitch deck. It is industrial DNA, rendered with full fidelity and purpose.
This project was a true collaboration of craft:
Branded 3D Assets: Developing a unique library of forms. | Visual Systems: Creating a cohesive language for every interaction. | Digital Toolkits: Empowering the team with versatile design tools.