Brian Peoples Logo

2011

Designed by Stephen Smith at Freelance

Photography: Lawrence McMahon

Categories: Identity

Industry: Commercial

Brian Peoples is a Craniosacral Therapist. His design brief was to deliver a simple, modern and uncomplicated logo.

Craniosacral Therapy uses a light touch to mobilise restrictions in the connective tissues surrounding the brain and spinal cord. It is so gentle and slight that it is the best example of the so-called “subtle” therapies. I drew inspiration from this research and applied the same subtle thinking to the resulting monogram. The gentle combination of the “B” and “P” (or simply “B”, as Brian is well known).

In application, stationary was printed. The stamp was produced in Boltons on Camden Street for use on payment receipts.