2020 Selection

Designed by Seán O'Beacháin at So Studio

Art-Direction: Eleanor Harpur

Photography: Trevor Hart

Categories: Packaging

Industry: Commercial

Tags: Photography / Art direction / Retail

Bumbóg is a luxury hand sanitiser created using all natural essential oils. With Bumbóg being the Irish word for bumblebee, we used this as the inspiration for the colour palette and label design. The idea was for the bottles to look like simplified bumblebees, with the point-of-sale packaging recreating a grass meadow. The concept behind the photography was for the Bumbóg bottles to look like a group of bumblebees out and about.