buoy (2015)


1. To keep from yielding or failing during stress or difficulty.

2. To raise the spirits up.

Belfast's first dedicated Float Centre - buoy, is best described by the owner as:

"Sensory Deprivation Therapy to raise the spirits, by reviving body and mind. A unique, powerful and proven wellness experience to displace the stresses of modern living."

We design a brand identity for buoy, creating a bespoke logotype & marque, trying to reflect the ambient, mindful and sensory elements of the floatation experience itself.

Opening Spring 2016.